Vertu Realigns Support For Dunfermline Athletic FC
The Vertu group has realigned its partnership with Scottish Championship side Dunfermline Athletic FC to sit under the Vertu banner, following the rebrand of Macklin Motors in February.
Vertu has a long-standing relationship with the Pars, with their multi-franchise dealership situated next to the KDM Group East End Park stadium. The site offers Vauxhall, Renault, Dacia and Hyundai brands, as well as a Ford Authorised repair centre, and was recently rebranded to Vertu after the Group took the decision to consolidate its three retail brands into one.
Vertu branding will now feature across Dunfermline Athletic FC’s home ground and will take pride of place on the East Stand – which backs onto the dealership - being rebranded as the Vertu Community Stand.
Vertu will also continue to act as Official Match Sponsor for selected games during the remainder of the season.
In celebration of the realigned partnership, Dunfermline Athletic FC supported the neighbouring dealership in the ‘Vertu Food Drive’, which saw all Vertu sites across Scotland collect non-perishable foods, and then taken in a synchronised journey to several foodbank sites across the Central Belt.
Players from Dunfermline FC visited the Halbeath Road dealership to make their own donations, which were added to those made by the Club and its supporters prior to Christmas after an appeal was held prior to the league game with Hamilton Academical.
Paul Lunan, General Manager at Vertu Vauxhall, Renault, Dacia and Hyundai Dunfermline, said: “We are proud of the relationship that we have with Dunfermline Athletic FC, and the strong bond that has developed through the years as we both look to make an impact in the community.
“The change to operate under the Vertu name is an exciting one for everyone at the dealership, and we look forward to utilising our relationship with the Club to not only maintain our work in the local area, but to also showcase the Vertu brand to customers old and new across the region.”
Alongside the multi-franchise Dunfermline site, Vertu also operates dealerships in Edinburgh, Glasgow, Hamilton and Paisley as well as a multi-million pound new facility in Ayr that opened for business last year.